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Merchant Acceptance Strategy & Development
Merchants provide the cornerstone for payment utility,
and they are increasingly challenged to provide solutions that
meet the needs of their customers. In some cases, consumers’ desire
to use a payment device or product creates inefficiency and incremental
cost for the retailer.
Our understanding of payments, consumer attitudes,
and the model employed by various merchants to conduct profitable
business allows us to:
- Analyze a merchant's full cost of payments acceptance
and provide recommendations to improve upon the cost/benefit
of accepting certain payment types.
- Evaluate new platforms and technologies that
enable merchants to conduct business more efficiently, profitably
and to create more customer friendly solutions.
- Develop new partnership arrangements that create
greater loyalty between the consumer and merchant. (e.g. cobrand
programs, merchant coalition alignment, reward solutions for
key customers).
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We have advised many leading financial
services organizations:
- Payment strategy development with 8 of the top 10 U.S. banks
- Retail banking strategy (pricing, distribution, and account retention)
- Strategy, research, and pricing analysis with some of the largest EFT
networks and card associations
- Market research and strategy for the U.S. Treasury and the Federal
Reserve Bank
- Market analysis and strategy development with leading payment processors
- Product development
with ATM manufacturers and payment providers
- Market research studies spanning consumers, merchants, and financial
institutions
- Expert testimony in litigation
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