ATM Channel Strategy

After years of rapid growth and profitability, the ATM landscape has changed significantly and is forcing deployers to re-examine the role and performance of their ATM networks. What used to constitute a compelling value proposition for customers is outdated; differentiating the channel as a way to build and enhance customer relationships is more difficult; and technology and regulatory requirements are forcing significant expenditures.

We have worked with numerous deployers to address these issues, and have shaped our experience and insights into several solutions to build and enhance deployers’ ATM strategies:

• ATM Strategy: Three- to five-year plan that focuses the organization on the strategic intent of the channel and prioritizes ‘quick win’ and longer-term opportunities that deliver results.
• ATM Network Optimization: Distribution strategy, on either a network-wide or individual market basis, designed to optimize and access investment returns.
• ATM Financial Analysis: Assessment of ATM economics relative to industry benchmarks and prioritization of cost reduction or revenue enhancement opportunities.
• ATM Functionality Assessment: Evaluation, prioritization, and financial justification of potential functionality enhancements.

To learn more about our ATM Channel Strategy solution, please click here.

We have advised many leading financial services organizations:

- Payment strategy development with 8 of the top 10 U.S. banks

- Retail banking strategy (pricing, distribution, and account retention)

- Strategy, research, and pricing analysis with some of the largest EFT networks and card associations

- Market research and strategy for the U.S. Treasury and the Federal Reserve Bank

- Market analysis and strategy development with leading payment processors

- Product development
with ATM manufacturers and payment providers

- Market research studies spanning consumers, merchants, and financial institutions

- Expert testimony in litigation