Dove's Consumer Packaged Goods practice has over 20 years of experience working with companies across a broad range of industry sectors including food, beverages, packaged goods, consumer durables, and restaurants.

The Dove team brings deep expertise in consumer purchase behavior, trade practices, distribution systems, and sales organizations to every engagement. Our consultants work collaboratively with clients to develop and implement strategies and supporting organization structures based on fact, analysis, and experience. By aligning these strategies with the organization and its operations, we help clients deliver measurable results in several areas:

• Launching new business and products
• Developing and positioning brands
• Building strategic alliances
• Streamlining operations
• Creating effective sales organizations

Key Service Offerings

Strategy Development & Execution — In consumer markets, Dove works with global organizations in all aspects of strategy formulation and development. Areas of expertise include branding, market entry and development, new products, and channel development and optimization.

Market Research— Dove has extensive experience in designing, conducting and analyzing research studies to understand consumer behavior and market trends, and to develop robust customer segmentation and economic models. Our work encompasses both quantitative and qualitative research and analysis, using the most effective methodologies that include conjoint surveys, focus groups, and interviews.

Organization & Operational Effectiveness — Dove helps consumer businesses design and implement organization structure and process changes. Our work encompasses issues such as sales/key account organization structure business process improvement, customer service/experience initiatives, and organizational assessments.

Sample Projects

Strategy Development & Execution

Luxury Auto Maker Accelerates Financial Services Offerings (automotive)

Assessing U.S. Market Opportunity in Marine Services (consumer services)

Product Availability in Independent Accounts (beverage & food)

Bringing Brand Strategy into Focus (cable network)

Market Research

Launching a U.S. Brand in the U.K. (beverage & food)

Characterizing consumer preferences in a new market (consumer services)

Market segmentation and product bundling (cable)

Organization & Operational Effectiveness

Just-in-Time' Strategy Improves Guest Experience (restaurant)

Performance System Channels Creativity for Cable Provider (cable)

Execution Effectiveness and Cost Reduction Through Organization Redesign (quick service restaurant)

Partial Client List

Campbell Soup Company

Coors Brewing Company

Frito-Lay International

General Mills

The Kellogg Company

Mars, Inc.

Metromedia Restaurant Group

Nestlé Waters
North America

PepsiCo

Procter & Gamble

Quaker Oats