Technology is enabling broadband access almost anywhere, but questions
about what content and services customers value, how they want to
receive them, and who they want to buy from remain largely unanswered.
With huge dollars at stake, companies need to decide where to invest
and how to organize and operate to optimize their long term value.
Dove's Consumer Broadband practice works with cable
operators, telecom firms, programmers, studios, equipment providers
and other key players to define strategic positioning and make the
most of existing assets, consolidation opportunities, and new technologies.
Our consultants have deep expertise in the consumer broadband industry
as well as in the complex organizational, operational, and marketing
issues that our clients face.
Dove has helped AT&T, Cox, Discovery, Boeing,
Comcast, and other industry leaders analyze broadband market opportunities
and make sound strategic choices. No matter how murky the situation
is, we can work with you to build and implement successful, fact-based
solutions.
Key Service Offerings
Market revenue optimization —
Dove brings a unique combination of strategic and research expertise
to the challenges facing network operators who are trying to sell
bundled services in competitive markets. We have worked with Cox,
MediaOne, and other network operators as they build acquisition
and retention strategies, define new services, create new brands
and shape new promotions.
Organization effectiveness —
Dove brings practical experience to help you select and implement
the right organizational designs and processes to advance your business.
Our experts focus on fast-track projects aimed at developing designs
and migration plans for your entire organization—or for specific
pieces of it—to execute against the promises of your business
strategy. Driven by benchmarks and fact-based business cases, we
specialize in gaining your organization's buy-in to recommendations,
and in effect, start implementation on Day One of our engagement.
New product development —
In today’s world of advanced technology and fast-paced innovation,
launching new products that customers demand can be a challenging
and risky proposition. Dove can bring the voice of the customer
to your product development and product launch decisions. Our consultants
have extensive experience in helping U.S. and global organizations
develop and launch new products, conduct customer research, size
new markets, expand into new customer segments and markets, and
implement market growth strategies.
Samples of Our Thinking
"Data
Providers Need to Know Their Customers"
Multichannel News - October 14, 2002
"Who
Does What? A New Look at Corporate Governance"
Management Bandwidth, Winter 2002
"Build
a Better Bundle"
Management Bandwidth, Spring 2001
"Ensuring
There is Life After Rebuild"
Management Bandwidth, Fall/Winter 2000
"Lessons
Learned: Building a Successful Large Market Cluster"
Management Bandwidth, Spring/Summer 2000
"IT
Effectiveness: How Does Your Company Stack Up?"
Management Bandwidth, 2000
Research
NEW:
Dove's HDTV Study - Updated Fall, 2003
A Dove Consulting study, November 2003
The
2003 HDTV Consumer Preferences Study
A Dove Consulting study, Spring 2003
2001
Consumer Telematics Preferences Study
A Dove Consulting study, Fall 2001
|